One-click control of all home devices, easily achieve intelligent management of lighting, air conditioning, security, etc.
Mobile Remote Control
Control home devices remotely via mobile app anytime, anywhere, enjoy convenient life.
Security Guardian
Real-time monitoring and alerts, ensure family safety, peace of mind.
Smart Linkage
Multi-device smart linkage, automated scene switching, enhance home experience.
Shelly Smart Home
Shelly Smart Home (Shenzhen) Co., Ltd. (abbreviated as "Shelly Smart Home") was established on March 9, 2021, and is a Chinese subsidiary of Shelly Group focused on integrated IoT services. The company is headquartered in Shenzhen, with business covering supply chain management, IT technical support, e-commerce retail and wholesale, and self-owned brand website operations in the fields of smart home and building automation.
Core Leadership Team
Dimitar Dimitrov
CEO
Wolfgang Kirsch
Co-CEO
Leon Kralj
CTO
Development History
The parent company Shelly Group is a European international IoT technology enterprise with 6 subsidiaries worldwide, branches in Germany, Bulgaria, China, Slovenia and the United States, business covering more than 100 countries and regions. As of 2016, the group has more than 100 employees worldwide, with annual revenue reaching 2.5 billion RMB.
2003
Teracomm Ltd. dedicated to mobile communication innovation
2005
Tera Communications operator billing solutions (platform and services)
2012
Established Allterco JSC, a holding company integrating all its businesses
2013
Established IoT department
2015
Established AlltercoRobotics - designing innovative products for its brands Shelly and MyKi
2016
(Stock code: Allterco A4L) listed on the Bulgarian Stock Exchange
2018
First batch of Shelly products launched globally
2019
Strategic adjustment: Sold European telecom business, set up US market operations (Shelly USA)
2021
Second listing in Frankfurt, Germany, establishment of Allterco Asia subsidiary Shelly Smart (Shenzhen) Co., Ltd. (Shelly Asia), launch of first low-power battery-powered devices
2023
Released Shelly Pro series, entering energy management and professional markets
2024
Company officially renamed to Shelly Group AD, highlighting Shelly brand leadership
Products and Services
Shelly's product portfolio is based on relays, supporting remote control of lighting, appliances, sensors, bidirectional motors and other devices. Main products include IoT and smart building solutions that can be remotely controlled and automated via mobile phones, computers or third-party home automation systems, as well as energy management functions. Also provides cloud application subscription services and real estate management activities.
Brand Culture
Shelly Smart Home adheres to the group's philosophy of "Innovation, Reliability, Connectivity", continuously promoting the construction and development of the smart home ecosystem, committed to becoming an important force in the field of intelligent automation in the Asia-Pacific region.
